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Morale is deceptively important in the running of an efficient call center. The reason it is deceptive is because while most bosses acknowledge the relationship between morale and productivity, few call center bosses are able to accurately pin down a decrease in productivity as being directly related to a lowered morale. The reason it is important is the same; namely that a higher morale means happier workers, which in turn leads to an overall increase in call center productivity.
What does it mean to have high productivity in a call center? Well for starters it means a higher level of customer focus, as call center agents with higher morale are going to sound more pleasant over the phone. It is human nature to unconsciously let feelings show through and in a job that involves a large amount of telephone conversation, it becomes easy to see how an unhappy worker can result in customer complaints and unnecessary headache further on down the road.
More than just customer focus, high morale in a specific worker can lead to that worker contributing to a more relaxed working environment, which in turn can have a positive morale effect on another worker. This worker then contributes to an even more relaxed working environment and so forth. Morale boosting can create a positive feedback cycle that benefits the whole staff of a call center, thereby making things easier for everyone involved.
So how can one increase the morale of their call center staff? The first step is in understanding what causes morale drops in the first place. Call center employment, as far as front line services go, is the ultimate emotional roller coaster ride. A worker can receive a compliment from one customer that makes them feel great and thirty seconds later be in tears from an angry client using harsh words against them. While it is impossible to avoid angry clients, attentive bosses can take steps that diminish the impact angry clients and other potential obstacles have on the morale of their staff.
The best morale boosters are ones that understand how humans work and think. Incentives are a good way to start; a bonus for achieving a milestone (such as working a certain number of hours without receiving a complaint) is something that will make a worker feel special, as well as let them know that their boss is looking after them directly.
Recognition is another important form of morale boosting that is frequently overlooked by call center administrators. Human nature is such that even a simple thank you can last a long time. Call center staff that have been working the phones a long time develop a confirmation bias that magnifies one type of call and diminishes another in their memory. If their bias is toward positive phone calls, then half the battle if done. If however it turns out to be toward negative phone calls, they will need help to keep their morale high.
And that is where recognition comes in. Finding a way to recognize workers on a regular basis for a job well done can really keep them in high spirits, allowing them to get through that next bad day with less effort than otherwise. Remember what I said above about the positive feedback high morale can generate? Recognition is a simple way to start that loop.
In conclusion, a good way to view call center morale is to think of it as a tool of the trade that is used to increase worker productivity. Call center administrators need to be savvy enough to realize the important relationship between worker morale and worker productivity. High morale is one of the most important aspects of a good call center and with it the sky is truly the limit to what workers can accomplish.
