Image source: http://sandramiskimmin.com/wp-content/uploads/2017/03/Top-10-Tips-for-becoming-a-Top-Sales-Person.png
Telemarketing is a science that applies personal attention combined with time tested techniques to provide you with unique business solutions.
IQR believes that time-tested sales skills combined with innovative technology provide your telemarketing campaign with a unique advantage over your competition. We offer several technological solutions for your telemarketing campaign that can be combined with live sales and marketing options. Our telemarketers undergo a rigorous training process that ensures your telemarketing campaign's success. We competitively recruit sales professionals from a wide variety of business backgrounds to work on our clients' accounts. In the hiring process, we look for employees who have warm and pleasant phone voices.
Telemarketing Training in IQR
Our telemarketers follow the given below steps to improve their telemarketing skills:
1. Be Clear When Cold Calling
Successful telemarketing begins with knowing your purpose before you initiate the call. Are you trying to find out the name of the decision maker? Do you want to send information? Do you want an opportunity to pitch your product or service? Are you conducting a survey? If you know your purpose in advance you'll communicate the right message in subtle, subconscious ways. You'll be more confident and everyone knows that confidence wins mindshare, which is what sales is all about.
2. Be Prepared for Each Cold Call
One of the best kept secrets of telemarketing is to know your script. Cold calling is a numbers game and the only way to skew the numbers in your favor is to be prepared. Confidence in your purpose and control of your message shows your prospect that you are a professional and that your product or service is of value.
3. Be Efficient While Telemarketing
Even if the message is welcome it's an interruption to what your prospect was doing before they answered your call. Show them that you respect their time and yours.
4. Make the customer feel important
During the call, it's important to make your prospect feel like they're the most important person in the world to you. Take the time to really understand their needs and match your pitch to the issues they face.
5. Be Interested and Interesting During Cold Calls
Prospects are used to the sales pitch. In fact they've all-but become immune to it. When you call, grab their attention with power words that provoke interest, then try to get them talking about themselves. Take notes, then use what they said as you relate the reason for your call. People will care what you know when they see clearly how it applies to their life. Remember that people don't buy products, they buy results.
6. Ask questions
By asking questions, you're showing an interest in your prospect and encouraging them to talk about themselves. Don't be afraid to ask as many questions as you like. Make sure you ask a good proportion of open questions, i.e. those which require something other than a "yes" or "no" answer. It might help to make a list of such questions to refer to when you're on the phone.
7. Smile as you dial
When cold calling, always put on a positive and friendly front. Your prospects do not have to listen to you and will not if you're not enigmatic and engaging. A calm and confident manner will yield far better results, and your success will breed further success.
8. Perseverance
Cold calling can feel like an uphill struggle sometimes, and it can make you want to give up. By persevering, you will learn more about what appeals to customers, and hone your technique to improve your results.
9. Maintain the initiative
When finishing your call, suggest a time to get back in touch. And make sure it's you that calls them back. Your call will be more welcome if you agree a time to call back and stick to it.
10. Close the deal
Once you have established some interest in your company and/or products, it's time to close the deal. Consider what you need to secure the order i.e. a visit in person or a signed order form and don't be afraid to ask for it, once you're sure your buyer is keen.
11. Be Someone They Want to Call Back
Voicemail isn't a dead end. Too many telemarketers lose opportunities by not leaving messages for their prospects via voice messaging systems. To catch attention on voicemail begin with the end in mind. You want them to call you back so leave your name and number. Tell them to write that down. People write numbers when they are dictated anticipating that the information might be necessary. Use that to your advantage. Next state a compelling reason why you're calling and an even more compelling reason for them to call you back. Project confidence but don't sound slick. Finally leave your name and number again in case they didn't get it.
Training given to telemarketers in IQR will allow them to:
- Focus on the advantage of long-term value over low cost
- Understand how to deal with different sales structures
- Work with the needs of different buyer types within a company
- Quantify the costs that may be incurred by the buyer subsequent to purchase
- Identify opportunities to add value to the sale
- Apply questioning skills to determine buyer attitudes, situations and priorities
- Identify problem areas and potential solutions
- Create personal Feature, Advantage, Benefit statements
- Develop an advantage over their competition
- Assess personal sales performance after the call
- Understand the Telephone Selling Process
- Recognize the factors that affect buyer behavior
- Cold call, get past gatekeepers and schedule appointments
- Establish rapport and build chemistry
- Handle objections and close the sale
Telemarketing Services
1. Inbound Telemarketing
IQR offers superior Inbound Telemarketing services to a nationwide selection of companies. We employ teleservice agents who have worked in many different fields and industries before joining our team. We continuously train our Inbound Telemarketing staffers to deliver the highest level of customer service for your customers and clients. Additionally, we offer automated voice and data services along with our live operator Inbound Telemarketing services. A combination of live operator, voice and data options are available that will present your customers with a satisfying and friendly transaction experience. All of our services can be seamlessly integrated and customized to fit your campaign's needs.
2. Outbound Telemarketing
Although selling products and services is the core of our Outbound Telemarketing Service, telephone marketing methods apply to any of a number of other applications. A combination of any of our Outbound Telemarketing services can successfully be integrated into a more complex telemarketing campaign. We gather customer service data for:
- Lead Generation
- Database Enhancement and Management
- Customer Acquisition and Retention Campaigns
- Order verification
- Appointment setting
- Seminar and event recruiting
3. Automated Telemarketing
Automated Telemarketing helps clients grow their businesses. Our telemarketing professionals will help you reach your goals!
4. Telemarketing Market Research: Businesses of any size and scope can utilize the power of Market Research.
Hiring a telemarketing company like IQR for your Market Research needs could be an asset for your business. Effective and telemarketing companies gather accurate data about the market in question and carefully work with you to determine, the size, shape and scope of your Market Research campaign.
5. Market Surveys
Sales and Marketing professionals frequently harness the power of outsourcing their Market Surveys to telemarketing companies who specialize in conducting market research. Entrepeneurs and small-to-medium sized business owners often fail to realize that the same kinds of Market Surveys used by well-established brands and organizations are available to every business regardless of their size and scope. IQR equalizes the marketing playing field for businesses just stepping out into wider areas of marketing and development.
6. Lead Generation
Lead generation is the process for gathering information from a customer to qualify them based upon specific parameters. The goal of lead generation is to convert a prospect into a warm lead that is genuinely interested in your business offerings. With any lead generation, you should establish procedures for converting that lead into a sale by continual follow ups activities in the future. Follow-ups may be conducted via face-to-face, telephone or e-mail .
Our lead generation services can be adapted for a wide range of industries including IT/software, industrial, marketing/advertising, manufacturing, industrial, and consulting .
7. Appointment Setting
Appointment setting is a telemarketing act where a marketer will make calls, ask qualifying questions, harvest pertinent information and set an in person/phone appointment for a prospective client. An appointment setter specializes in cold calling and telemarketing with the goal being to set appointments for the sales team, Appointment setting is a specialization within telemarketing where appointment setting begin the primary goal. Appointment setting services including cold calling, telemarketing, disseminating information and marketing collateral.
IQR offers B2B outsourcing services. Our B2B outsourcing services allow our staff to locate potential clients for you by generation new leads or setting appointments for you or your sales team. We assist our clients in building their sales pipeline and ultimately increase their monthly sales and revenues.
8. Direct Mail Service
Direct Mail Service is still one of the most effective ways to get business.
Most marketing professionals will tell you direct mail is one of the most effective ways to reach your client base and prospects. IQR is aware of this marketing fact and our direct mail service can help you achieve a good response rate on your direct mail campaign.
9. Telemarketing Fax Blasting : Fax Blasting Increase Your Direct Mail or Email Marketing Response Rates!
Fax blasting is a powerful marketing tool for your home or other business. Faxblasting can generate sales for your business. Use fax blasting to send company bulletins, memos to clients or suppliers, raise money for charity, or to generate new business.
We specialize in generating leads and sales for your business with fax blasting, and other e-commerce strategies.
10. Telemarketing Database Management for your business
Our Microsoft certified database technicians custom program our state of the art call center equipment for seamless output of your daily productivity reports in an easy to read Microsoft Excel format!
